MIAMI, April 6, 2021 /PRNewswire/ — Three powerhouses from the leisure business, CMN, the chief in dwell Latin leisure, Twitch, the interactive livestreaming service, and Amazon Music LAT!N, a brand new international vacation spot and model developed to have a good time the numerous genres and artists of Latin Music, have joined forces to create the premier dwell music vacation spot to raise Latin music, tradition and voices: ¡LatinUp! The primary-of-its-kind streaming channel presents bilingual music content material with dwell performances by rising artists and essentially the most wanted expertise within the Hispanic market, representing a various roster of genres together with Tropical, Pop, Regional Mexican, and Spanish Rock.
“We’re excited to launch a channel that highlights the distinctiveness of Latin tradition and the folks, tales and locations that affect artists’ on a regular basis lives and craft in never-before-seen methods,” mentioned Erik Bankston, Head of Branded Leisure at CMN. “What units ¡LatinUp! aside is the cutting-edge content material and progressive real-time engagement alternatives between artists and followers globally. With this program, and the assistance of our companions at Twitch and Amazon Music LAT!N, we sit up for elevating not solely Latin music, but additionally the voices that make up our cultural range.”
The official ¡LatinUp! kickoff contains a lineup of performances by rising artists akin to Thyago, Chesca, Simon Grossmann, XAXO, COASTCITY, in addition to a livestream live performance by Latin Reggaeton sensation Sech, and lots of extra to be introduced. The programming will embrace weekly dwell content material, inclusive of a six-hour digital pageant because the channel’s cornerstone occasion, akin to:
- ¡LatinUp! Digital Fest – ¡LatinUp!’s Tentpole Occasion that includes a six-hour pageant dwell streamed that may convey Amazon Music Latin’s roster of “playlists” to life that includes produced and dwell performances of right now’s hottest Latin expertise and music.
- ¡LatinUp! Dwell – one-hour streamed occasion curated by Amazon Music LAT!N that includes dwell performances by established artists. Artists will join with the Twitch neighborhood to advertise new materials, interact in dwell chat with followers, and spotlight different pursuits akin to gaming, style and sports activities. The primary occasion will probably be on April 14 that includes Sech.
- ¡LatinUp! Lab – An intimate dwell studio session moderated by music business producers and their visitors inviting the viewers to work together with audio system as they talk about their inventive course of and musical inspirations.
- ¡LatinUp! NXT – Dwell showcase of a few of the finest up and coming Latin expertise with dwell performances, discussions, and interactive viewers engagement all through.
- ¡LatinUp! Voices de Cultura – With a lineup of rising artists, Voices will showcase the brand new music it’s best to know whereas integrating a side of every artist’s particular person tradition that has impressed them, akin to dance, style, or meals.
“Twitch brings various voices collectively and offers the chance to share and study totally different backgrounds and traditions on daily basis,” mentioned Brian Rucker, Director of Premium Music Content material at Twitch. “We’re thrilled to convey ¡LatinUp! to our Twitch neighborhood and create a vacation spot that celebrates Latin music and the artists on the forefront of this style. This channel is not going to solely allow the Twitch neighborhood to immerse themselves in Latin tradition and pursuits but additionally presents a means for followers from world wide to hearken to and join with Latin artists in actual time.”
“Amazon Music LAT!N celebrates the range and lots of genres of Latin music whereas giving followers an outlet to attach – and reconnect – to their tradition, roots, and to one another,” mentioned Rocio Guerrero, World Head of Latin at Amazon Music. “¡LatinUp! is a pure extension of this and we’re so thrilled and proud to work with CMN and Twitch to supply followers and artists in any respect ranges of their careers much more alternatives to attach, now in such an thrilling new format.”
¡LatinUp! presents weekly programming all year long on Twitch: https://www.twitch.tv/latinup
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SOURCE CMN Occasions