SINGAPORE – Singapore Airways (SIA) has been ranked the highest model that individuals in Singapore would suggest to their mates and colleagues, based on a latest examine.
The flag service got here forward of a number of different worldwide manufacturers, together with Japanese clothes retailer Uniqlo, which ranked second, and third-placer Amazon Prime. Streaming service Netflix got here in fourth and e-commerce platform Shopee got here in fifth.
In the meantime, taxi corporations SMRT Taxi and CityCab have been ranked as the highest two corporations that improved most when it comes to being a beneficial model.
The examine by British-based unbiased analysis agency YouGov measured the share of a model’s clients who would suggest it to a buddy or colleague, considering metrics akin to promoting consciousness and buyer satisfaction. Knowledge from June 1 final yr to Could 31 was used.
YouGov mentioned elements akin to buyer expertise, model picture, model values, emotion and shopper persona play a pivotal function in figuring out whether or not somebody is prone to suggest a model or not.
SIA’s vice-president of public affairs Siva Govindasamy mentioned: “We’re very happy with this recognition, which comes as we step by step restore providers amid the debilitating influence of the pandemic on our enterprise.
“We want to thank our clients and the general public for his or her continued assist, in addition to our workers who go the additional mile day-after-day to ship the perfect journey expertise within the business.”
He added that SIA has been investing in digital technologies to enhance its health and security measures. It has additionally continued to supply merchandise and repair that it’s identified for, he mentioned.
The SIA Group’s passenger capability was at 28 per cent of the degrees earlier than Covid-19 as of end-June, and that is anticipated to rise to 33 per cent by this month.