By Spencer Soper | Bloomberg
Amazon.com’s Prime Day sale shall be held June 21 and 22 as the corporate tries to get its massive summer season sale again on schedule after suspending it final yr as a result of pandemic.
Amazon notified staff concerning the dates and requested them to maintain the knowledge confidential till an official announcement within the coming days. The corporate didn’t instantly reply to a request for remark.
The world’s largest on-line retailer makes use of the annual occasion to drum up gross sales and appeal to and retain subscribers to its Prime service, which entitles customers to the very best and earliest reductions. Amazon has historically held the occasion in July, however pushed it to October final yr. It beforehand introduced Prime Day could be in June this yr, with out disclosing the particular dates.
Amazon’s Prime Day dates are essential within the retail business since rivals usually schedule competing gross sales to capitalize on the large promotion and entice buyers to discover their choices ought to Amazon’s occasion disappoint. Amazon’s first Prime Day was in 2015 and it has since grown right into a two-day gross sales blitz, permitting Amazon to course of extra transactions. Sudden surges in demand have previously strained its warehouse and supply capability.
Amazon is pausing Prime Day in Canada and India attributable to considerations concerning the unfold of COVID-19.