Amazon has introduced the launch of Prime Video Channels in India. Prime Video Channels will present Prime members a seamless expertise and entry to a particular slate of content material from a various set of standard video streaming providers.
Prime Video Channels will permit Prime members the choice for add-on subscriptions of standard OTT providers and stream their content material on the Amazon Prime Video app and web site in India.
At launch, Prime Video Channels will give Prime members the choice to observe world and native content material from eight video-streaming providers together with discovery+, Lionsgate Play, Docubay, Eros Now, MUBI, hoichoi, Manorama Max, and Shorts TV – every accessible with respective add-on subscriptions, the platform mentioned in a press assertion.
Gaurav Gandhi, nation supervisor, Amazon Prime Video, India, mentioned, “With the launch of Prime Video Channels, we now take the subsequent huge step in our journey to entertain India by making a video leisure market – first of its form in India – which won’t solely delight our clients by giving them much more leisure decisions, but additionally profit the OTT Channel companions who collaborate with us to leverage Prime Video’s distribution, attain and tech infrastructure.”
Chaitanya Divan, head Prime Video Channels, Amazon Prime Video, mentioned, “Prime Video Channels arrives in India after having efficiently launched in 11 nations. Our alternative of OTT companions for Prime Video Channels is reflective of our various and discerning clients’ leisure wants and curiosity areas. The launch marks our effort to collaboratively develop the video streaming section within the nation. We sit up for rising the choice of leisure even additional, with further channel companions becoming a member of within the subsequent few months.”