By Josh Smith
SEOUL (Reuters) – Hit South Korean present “Squid Recreation” has formally turn into Netflix’s largest unique sequence launch, the streaming service stated on Wednesday.
The nine-part thriller, during which cash-strapped contestants play childhood video games with lethal penalties in a bid to win 45.6 billion received ($38 million), has turn into a worldwide sensation for Netflix since its launch lower than a month in the past.
The dystopian drama has impressed numerous memes, Halloween costumes of the ubiquitious inexperienced tracksuits worn by contestants and actual world recreations https://www.reuters.com/business/media-telecom/seller-basks-squid-game-fame-his-sweet-deadly-treat-2021-10-01 of the varied video games. It has additionally sparked a debate inside South Korea about poisonous aggressive societies and prompted new curiosity within the nation’s tradition and language https://www.reuters.com/lifestyle/netflix-hit-show-squid-game-spurs-interest-learning-korean-2021-10-11 world wide. “Squid Recreation has formally reached 111 million followers — making it our largest sequence launch ever!” Netflix posted on Twitter.
The sequence reached that whole in simply 27 days, since its launch on Sept. 17, simply outpacing U.Ok. costume drama “Bridgerton”, which was streamed by 82 million accounts in its first 28 days.
Netflix offers restricted info on viewing figures for its platform and cuts the information it does present in varied methods. The 28-day debut figures it launched for Bridgerton and different reveals included any account that watched an episode for at the very least two minutes.
Netflix co-CEO and Chief Content material Officer Ted Sarandos advised a tech convention in California final month stated the streaming service was stunned by how well-liked “Squid Recreation” has turn into.
“We didn’t see that coming, when it comes to its world reputation,” he stated.
The sequence was so well-liked that South Korean Web service supplier SK Broadband sued Netflix https://www.reuters.com/business/media-telecom/skorea-broadband-firm-sues-netflix-after-traffic-surge-squid-game-2021-10-01 to pay for prices from elevated community site visitors and upkeep work due to the surge in viewers.
And a South Korean girl was in talks with the U.S. agency about compensation after she was deluged with hundreds of prank calls and textual content messages when her telephone quantity https://www.reuters.com/business/media-telecom/netflix-edit-squid-game-phone-number-after-woman-inundated-with-calls-2021-10-06 was inadvertently highlighted as a key plot level within the sequence.
Netflix has it might spend https://www.reuters.com/article/us-netflix-south-korea-idUSKBN2AP1RJ greater than $500 million on content material produced in South Korea this yr.
(Reporting by Josh Smith; enhancing by Jane Wardell)