New market analysis exhibits that within the Seattle space, TV-streaming providers offered the escapism wanted throughout the early days of the pandemic. The variety of individuals watching Netflix, Amazon Prime Video, and Hulu — the three hottest streaming providers — surged throughout the first half of 2020.
In practically 1.2 million households within the Seattle market — that is greater than half (53%) the overall variety of households — of us watched one thing on Netflix not less than as soon as previously seven days, based on knowledge from market-research large Nielsen. That represents a 41% bounce from 2019, when the quantity was 823,000 households. Netflix is, after all, the No. 1 TV-streaming service within the U.S.
Nielsen surveyed about 1,800 individuals within the Seattle space from February to August this yr, which captured the early days of the pandemic. It additionally surveyed about 2,000 individuals in identical interval in 2019.
The opposite high TV-streaming providers noticed related jumps in viewership. In the course of the pandemic, Amazon Prime Video noticed a 50% bounce within the variety of Seattle-area households that used the service not less than as soon as previously week. And No. 3 Hulu elevated essentially the most, surging 53%.
TV-streaming providers have taken a giant chew out of community tv viewership, and a large variety of households rely solely on streaming. In response to Nielsen, multiple out of three households (37%) within the Seattle market have neither cable nor satellite tv for pc tv.
The variety of streaming providers have proliferated in recent times. These embody Disney+, HBO Max, Sling TV, YouTubeTV, CBS All Entry, Tubi, and plenty of others. In whole, practically 1.4 million households (62% of the overall) within the Seattle market watched not less than one subscription TV-streaming providers throughout the previous seven days, based on Nielsen.
How are these households totally different from the roughly 840,000 in our market by which no one has watched a streaming service previously seven days?
For starters, they’re extra prosperous. Households within the Seattle market which have watched a streaming service have a median earnings of near $88,000, in comparison with about $57,000 for those who haven’t. The median web value of a streaming family can also be 32% larger than that of a non-streaming family.
That is not too stunning. These providers aren’t free, after all. For a family struggling to make ends meet, as many have been throughout the lockdown, a TV-streaming subscription could be an pointless expense. A primary Netflix subscription plan is $8.99 monthly, and a premium plan is $17.99 monthly.
Individuals who use streaming providers additionally are typically youthful, which is the case with lots of newer applied sciences. The common age of an grownup in a Seattle TV-streaming family is round 44, in contrast with a median age of 57 in a non-streaming family.
Individuals who use TV-streaming providers within the Seattle market are additionally more likely to have a university diploma, to be married and to have kids below age 18 within the family.
As individuals at the moment are beginning to get vaccinated towards COVID-19, we’re all wanting ahead to the top of those painful lockdowns. I would prefer to assume, when that occurs, it will likely be the top of my evenings as a sofa potato, streaming exhibits I’d by no means usually watch if I weren’t caught at dwelling.
However who is aware of? In accordance a nationwide Morning Seek the advice of survey performed in April, extra half of U.S. adults who had lately signed up for TV-streaming providers predicted that they might watch the identical quantity or extra of them as soon as life returns to regular.
A notice on the Nielsen knowledge: The Seattle market space is bigger than the Seattle metro space (which is King, Pierce, and Snohomish counties), and principally consists of your entire Puget Sound area.
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